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: The AdSense Crawler AdSense is an automated program. The very first time an AdSense ad is displayed on a page, Google quickly sends out a web crawler to read and analyze the content of the page so that it can properly tailor the ads it displays to the content of the page. The basic algorithm for how it chooses the ads is described in extensive detail in the AdSense patent application. (You can get my analysis of the patent for free by purchasing Uncommon AdSense http://www.uncommonadsense.com by the way.) The crawler is commonly known as the "Mediabot" because of the user agent string it sends, "Mediapartners-Google/2.1". Until the Mediabot has a chance to examine the page in question, AdSense selects ads based on other factors, such as: the URL of the page itself (which may contain ad-triggering keywords) the content of other pages (previously analyzed themselves) that link to the page in question the search queries that lead to the page Again, all this information is detailed in the AdSense patent application. As long as the new page's content is in line with these other factors, the ads you'll see displayed will probably be on-topic. But the real determination of which ads best fit the page won't be made until a few seconds or a few minutes after the first ad is displayed. And after the crawler's seen the page once, it will come back to occasionally revisit the page as long as AdSense ads are being displayed on the page. It usually comes fairly frequently, but there's no way to control the scheduling. But note this: the Mediabot respects the rules in the robots.txt file. This has important implications. Don't Ban the Mediabot! A common use of exclusion rules is to prevent search engine crawlers from seeing duplicate content. It's very easy to serve up duplicate content in blogs, for example, because most blogs have extremely flexible navigation paths — besides viewing individual posts, you can view them grouped by date, by category, etc. Normally you only want to present one view of the postings to Google, Yahoo, MSN, etc. For example, WordPress SEO - using robots.txt to avoid content duplication http://www.filination.com/tech/2007/03/10/wordpress-seo-using-robotstxt-to-avoid-content-duplication/> presents an exclusion rule that WordPress blog owners can use to present a single view of the blog content to the search engines. Here's a small fragment of the exclusion rule: User-agent: * Disallow: /2005/ Disallow: /2006/ Disallow: /2007/ Disallow: /link.php Disallow: /category/ Disallow: /page/ Disallow: /feed/ Notice the use of the wildcard character in the user agent part of the rule. You're not just banning the search engine crawlers from those pages, you're also banning the Mediabot! So if you display AdSense ads on the blog, they won't be properly targeted on the pages you've blocked via the exclusion rule. If you're like a lot of WordPress users and you use permalinks that start with the date of the posting, you've just blocked crawling of those individual postings! So you have to be careful in how you define your exclusion rules. The wildcard character should be used with caution. If you can, create specific rules to block specific crawlers instead. The problem with this approach, of course, is that there are simply too many crawlers to list, so you'll need to limit yourself to the big ones like Google ("Googlebot"), Yahoo! ("Slurp") and Microsoft ("msnbot") and forget about the rest. At this point you're probably thinking that it's too bad the robots.txt file can't let you specify inclusion rules in addition to exclusion rules. Google thought so, too, and so they came up with an extension to the robots.txt syntax that lets you do precisely that. But more on that and how it affects thehttp://pet-fence.ericgiguere.com
, previously known as the Invisible Fence Guide http://pet-fence.ericgiguere.com One of the things I need to do is to get the search engines to only crawl one copy of the content, since I have the same content repeated in different locations on the site. This is done using a special file called a "robots.txt" file, but if you're careful you'll end up blocking other crawlers — like the AdSense crawler — that need to access all those pages, regardless of whether they're duplicate content or not. Here's how to do that. Why robots.txt? In the early days of the Web, search engines would be quite indiscriminate about what they'd index from a site. Often pages that were actually meant to be private — known just to a small group of people — would make their way into a search engine's results. For this and other reasons, a Web robots exclusion standard was developed to allow website owners to tell well-behaved robots what they couldn't index. (You can find detailed information about the standard at the robotstxt.org The basic idea is quite simple. At the root of a site — the top-level folder — the webmaster places a simple text file (not an HTML file, just a file created with a text editor like Windows Notepad) called "robots.txt" that gives a set of rules for determining which parts of the site are to be ignored by crawlers. So if I wanted to exclude robots from certain parts of www.memwg.com, I'd create a robots.txt file (case is important, don't capitalize any part of the name!) at www.memwg.com/robots.txt. The first time a crawler came to the site, the first thing they'd do is fetch the robots.txt file using the URL
http://www.robotstxt.org/wc/meta-user.html
for all the details. The problem with this approach, however, is it only protects HTML files, and it also requires modification of each file to be protected. The robots.txt file is a better and simpler approach to the problem. The Classic robots.txt File The classic robots.txt file — the one defined by the Web robots exclusion standard mentioned above — is very simple to create. The file consists of one or more exclusion rules. An exclusion rule has two parts to it. The first part is the User-agent line that is used to identify which crawler the rule applies to. The second part is a sequence of one or more Disallow lines that identify the parts of the site that the crawler is to ignore. Here's a simple example: User-agent: * Disallow: / This example tells all crawlers ("*" is a wildcard character that matches anything) to ignore all files in the "/" folder (the root folder). In other words, the rule above prevents all crawlers from crawling the entire site. That's a bit of an extreme example. A more likely rule looks like this: User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /private/ Disallow: /links.html This protects a number of directories and a single file from crawling. User Agents Some you might wondering what a "user agent" is. I've already written a detailed description of user agents in my article Masquerading Your Browser
http://www.useragentstring.com
http://www.adamap.com/adamap/2007/03/google_keyword_.html
obviously a test that Google is running. It's a been a long-standing request from Internet marketers and AdSense publishers that Google release actual search volume information, which up to now they haven't. Looks like they're about to. Anyhow, I thought it'd be interesting to run a few of those numbers against the Overture keyword suggestion tool http://inventory.overture.com/d/searchinventory/suggestion
and see how the numbers compared. For fun, I also looked at what Keyword Discovery http://freekeywords.wordtracker.com have to say. I only did this for three keyword phrases, as I have better things to do with my time:
So what can we conclude from this small, unrepresentative sample? Well, it looks like the common wisdom that the Google search volume is a multiple of the Overture search volume is correct: the Google numbers are from 3 to 8 times higher than the Overture numbers. But the numbers from Wordtracker and Keyword Discovery seem to have a lot more variance. Of course, some of these services separate the singular from the plural forms, and the estimates are for different time periods, so treat the data with a (large) grain of salt. It will be interesting to run more detailed stats when Google actually releases the search volume information to everyone. Like I said, I just thought it'd be interesting to compare the numbers. I have no great wisdom to impart. Sponsored Link: Learn more about the ins and outs of AdSense by reading http://pet-fence.ericgiguere.com(that's it's original name — more on that shortly) as the example. Why Did The Rankings Change? Search engine results are always in flux. This is true now more than ever. Google recently switched to a continuous update system rather than the interval-based updates they'd been using since the beginning. So if your income depends on natural search traffic, you have to pay attention to those rankings. When you have a site that's lost its ranking, the first thing you want to do is a post-mortem to figure out why the ranking's been lost. That will help you determine which steps to take to fix things — if they're fixable! So what happened to my invisible fencing guide? There are a number of issues at play here: The deliberate de-emphasis of the Invisible Fence trademark. As you may recall, the site drew the attention of Invisible Fence, Inc.'s lawyers
-update.html> who threatened to sue me for trademark violation because I was using their trademarks on a site that was advertising competitive products. Rather than fight them on this, I decided to change the site to accomodate most — but not all of those demands. Naturally, de-emphasizing the term "invisible fence", including removing that keyphrase from the domain, impacts the search engine rankings. The lack of new/updated content. The site's not been updated in a while, about the only thing I did to it recently was to put a note on the home page mentioning Taffy's early and unexpected demise. The use of duplicate content. Because it's a case study, the site creation was documented and split over several stages, which are all still live on the site. This, of course, means that there's duplicate content. A normal site wouldn't have these issues, at least not in this manner. Better SEO work by other sites. You think you're the only one worried about search engine rankings? The other sites are working on improving their rankings, too. Ugly session IDs mixed up in the URLs for the site. These should really be taken out. Despite these issues, though, I think the rankings can be improved. This is especially true when you had a high-ranking site to begin with — which is why you need to use good SEO practices right from the start. It's easier to start high and fix a downward drift than to start low and work your way up. Revisiting the Invisible Fence Guide Let's start by revisiting the Guide to Invisible Fence, or the Guide to Electronic Fence and Pet Containment as it's now known. Remember what I wrote not too long about feeder blogs
The-Feeder-Blog-A-Tool-For-AdSense-Publishers.html>? I want to get the pages on my pet fence site noticed again. So I'll start by referring to them right here. The guide is a very simple site, consisting of a dozen pages of content and an "about this site" page. Here are the content pages as they now sit: Pet Fence Guide Introduction
what the site is about — to describe why we decided to purchase and install an Invisibile Fence dog containment system even though our backyard was already fenced. The warning signs we ignored
How you can take advantage of the Invisible Fence collar for pet containment inside the house. Pet Fence Guide conclusion
Generic concluding stuff. There's also the About the Invisible Fence Guide
http://pet-fence.ericgiguere.com/stage4/about.html
page and of course the AdSense case study
http://pet-fence.ericgiguere.com/adsense-case-study.html page linking all the different stages together. So, what do I do next? What I need to do is move the pages out of the "Stage 4" part of the site and into their "final" locations, which was always my initial intention but something I never did. Once I do that, I can work on configuring a robots.txt file to exclude the duplicate content pages from the search engines. But let's leave this for next time. Sponsored Link: You want an interesting book? Uncommon AdSense
is pretty damn interesting, if I say so myself. Eric Giguere
setting up a blog for her business and went looking for advice about what to do. My response to her was that there was only one thing that really mattered. Be interesting. Oh, sure, there are lots of technical details to explore and lots of decisions to be made about which blogging platform to use, what theme to use, whether to use partial or full feeds, whether to write long posts or short posts, etc. etc. If you want to know more about these kinds of things, read ProBlogger
http://www.problogger.net and Copyblogger
http://www.copyblogger.com/
I can only bow to the masters. But the #1 Rule of Blogging, the "one to rule them all", is to be interesting: Be interesting to prove that you're human, not just some bot that mashes and reposts other people's content. Be interesting to incite readers to revisit, because usually you only get one chance to make a good impression. (It's kind of like dating.) Be interesting to communicate, because Lord knows it's hard for anyone to pay attention when they're bored. Be interesting to reach your readers on an emotional level, in a way that dry recitations of facts ("Hey, let's publish our press releases to the blog!") and obviously overhyped sales material ("It's the best thing since sliced bread!") can't and don't. Perhaps the best reason to be interesting, though, is that it makes the world a more interesting place. And I'd argue that a more interesting world is a better world. Don't create yet another boring business blog. Be interesting because you don't have a boring business blog. Ideally that means having an interesting business blog, but if you can't manage that then just don't have a blog! Sponsored Link: You want an interesting book? Uncommon
last year for more details. Anyhow, they just sent me some mail with two important notices. The first is that they're re-opening some membership slots starting tomorrow (Tuesday, March 13). AA is a subscription service with a monthly fee of $47. Not cheap, but not as bad as some sites. They limit the number of members because of the resource requirements needed to run the service. Meanwhile, they've also added a new feature that new and existing AA members can access, an integrated domain name search service. This is a nice little timesaver. After you've found a list of promising keywords, you can quickly see if any of them are currently available as domain names on the various popular top-level domains (.com only by default, though, since that's what most people look for). You can search for hyphenated and non-hyphenated variants (for multiple word keyphrases) and include common misspellings. Normally what I do is use a free service like CheckDomain http://www.checkdomain.com
(which has a very simple, uncluttered interface) to check potential names, but it's pretty tedious to do it by hand. This is a nice feature. It's a bit buggy right now — be sure to save your project before using it — but I'm sure they'll shake down the bugs pretty quickly. If you need a serious keyword research tool and don't mind a monthly fee, be sure to check out AdSenseAcceleratorke a "back to basics" post. The rest of you can just wait for my next post! AdSense in a Nutshell Simply put, AdSense is a program that allows website and blog owners to rent ad space on their pages to Google, much the same way companies pay farmers to place billboards in their fields. The advertisements are drawn from Google's AdWords program, which is Google's self-service program for placing advertisements on its search result pages and an extensive network of partner and third-party sites. AdSense publishers (members of the AdSense program) receive an undisclosed portion of the revenue that Google receives from the advertisements displayed on their sites. Most advertisers pay for their ads using a pay-per-click model, although pay-per-impression is also possible. What sets AdSense apart from many other advertising programs is that the advertisements are directly related to the content of the page on which they're displayed. This is done using a complicated but automated system that scans a page's content and uses a number of metrics to determine the page's primary topic. Advertisements that match the topic are then selected from the pool of AdWords advertisers that have agreed to have their ads displayed on third-party sites. Google has applied for a patent on the AdSense ad selection algorithms
The automated ad selection process is perhaps Google's greatest accomplishment with AdSense, for it allowed them to scale the system to support almost an unlimited number of third-party sites, no matter what their size. This has allowed Google's to reach hundreds of thousands of web pages that other advertising services have been unable to reach because they too small to interest the services. This feat that has allowed Google's revenues from advertising to grow almost exponentially over the past few years as more and more sites are brought into Google's content network. Google has been criticized for allowing low-quality "made for AdSense" (MFA) sites to flourish, but it can be argued that the economic model they have promulgated via AdSense has to some degree led to the current renaissance of the Web by providing a way for sites to make money by offering free services. While AdSense certainly isn't for every site, it's something that every content-based site owner should consider if they're looking for ways to monetize their web properties. Sponsored Link: Learn more about the ins and outs of AdSense by reading Uncommon AdSense you tell them about your iPod, they give you a price they'll pay you for it, you ship it to them, they send you cash once they've verified that the device works and is what you claimed it to be. (As far as PPA programs go, this one is definitely strong on the "action" side!) But I guess it saves the iPod owner the hassle of listing it on eBay. If you've got a lot of music listeners visiting your site, you can join their affiliate program and make the occasional buck that way. site now offers an easy way to create AdSense-like text and image ads that promote ebooks and software being sold using the $7 Secrets http://www.sevendollarsecrets.com model. Most of these programs, though, should be seen as complementary to your AdSense earnings. It's good to have another source of income, but it'll take some work on your part to find a steady income source that outperforms the AdSense ads. Not that these don't exist — far from it — but finding the right program that converts and pays well is non-trivial. What about using then as alternate ads for those times when AdSense won't show any ads? That's a good plan, but I must admit that in the last year or so I don't recall ever seeing any public service ads (PSAs) showing up on my sites and so I wouldn't expect to see a lot of money from that use. The AdWords ad inventory (which is where the AdSense ads come from) is large and varied enough to handle almost any kind of site these days. And if you do see PSAs, some tweaking is usually all you need to make them disappear. For pure content monetization, it's really hard to beat AdSense. Maybe the Yahoo Publisher Network will become a worthy competitor, but they need to improve their ad targeting before they become a real threat. Sponsored Link:
http://www.midphaseaffiliates.com/ourprograms.htmlshows you why they do this — affiliates make $85 per sale. That's a quick way to earn a few extra bucks for giving away a website that promotes your own product. But let's not judge a book by its sales page or its "free" offers. AdSense Whizz Kid is 95 pages long and attractively laid out. The first 37 pages cover pretty basic stuff: how to find a profitable niche http://www.lessonsforfree.com/niche.html, how AdSense works, how to get an AdSense account, where to get cheap hosting. Nothing new here. The rest of the book is effectively about two approaches to AdSense site creation. The first is the "authority site" approach, which is essentially the kind of site creation I recommend in this blog and in my books, the second is the "generated site" approach. Yes, AdSense Whizz Kid promotes "black hat" techniques to make money with AdSense, with no qualms about it. Let's start with the authority site approach. This is where you choose a niche and build a content-rich site around that niche. Again, most of the material here isn't new, it covers the basics about putting AdSense code on your pages and where to place the ads, how to blend the ads, etc. Then it covers the usual ways for getting traffic to your site: building a mailing list, blogging, etc. One thing that's perhaps different about this book is that the author advocates automating as much of these tasks as possible, such as using automated tools to rewrite (or "synonymize") private label rights (PLR) content and using Blogging Equalizer he warns is particularly black hat) to get the site indexed. What will probably interest most readers is the section on the generated site approach. Generated sites are nothing new, of course, tools like Traffic Equalizer http://www.trafficequaliser.info have long been available, although the book also points you to some free site generators as well as other black hat tools for scraping content and cloaking sites. The main idea here is to apply the classic "pump and dump" approach to the web: generate sites, get them indexed quickly, and then make as much money as possible from the traffic you get until the sites are banned. (And they will be banned eventually.) Rinse and repeat. To do it properly, though, you need to invest some money up front in various tools and content sources, as you'll need to vary how the sites are generated in order to keep under the search engines' radars, at least temporarily. The book ends with a small section on tracking revenues with AdSense channels and various tracker tools. I can't say I expected much from this book given the sales pitch, and the book certainly lived up to my expectations. If you are firmly on the "white hat" side of things, do not touch this book. If you want to explore the "black hat" side, this book is only a starting point, you'll still need to do lots of work researching, purchasing and learning to use the tools necessary to automate your "AdSense empire". Automation is definitely key to the black hat approach, which is why all those helpful tools are out there, of course... http://www.geekaffiliate.com/2007/01/22/a
for the links. Once I was reviewing the third book, though, it became apparent that these books were all saying the same things, just in different ways, and that they all focused on selling affiliate products by placing Google AdWords ads. I got bored the book to purchase. The other day, though, I came across another AdWords book that promised a different take on things. It's not being hyped much as far I can tell, probably because its price is only $47, which doesn't give much money to affiliates promoting the book, and it also has a very simple and not very long sales page. So here's my take on AdWords180. AdWords180 AdWords180 at AdWords From a New Angle" and it's true, it takes a different tack than the other AdWords books. In this book you won't find any information about how to join AdWords, how affiliate marketing works, how to get a ClickBank account, etc. etc. All that basic stuff is left out and it jumps right into the meat of the book, which is a technique for getting the cheapest advertising possible via AdWords. The book starts out with a section describing the "popular wisdom" about AdWords, rules like "don't use the content network", and what the author thinks is right and wrong about them. In particular, you find out why he thinks that the content network is in fact an underappreciated source of cheap, high-volume advertising that you can leverage to get a lot of traffic that converts well — if you do it right. This is why AdWords180 is different from the other AdWords books. All the other books ignore the content network (us AdSense publishers) and focus almost exclusively on the search network. The only book I've seen using the content network is AdSense Arbitrage and Leveraging which isn't about affiliate marketing via AdWords but using AdWords and AdSense together for arbitrage. Even that book, though, doesn't use the technique described in AdWords180 though I suspect many arbitrageurs will start to use the technique once word gets out. The heart of the book is a technique called the AdWords180 Plan. The first half of this 78-page book is the leadup to this plan, the second half describes and dissects it in detail. Instead of using the search network, the AdWords180 Plan focuses entirely on the content network. But not the way you might think. It uses site targeted ads instead of keyword targeted ads to drive traffic to your site. The trick is selecting the right sites to target with your advertisements. I'm not going to give out any more details of the technique at this point, since I don't think that would be fair to the author and this is the first time I've seen this technique discussed. The author claims that clickthrough rates (CTRs) of 20% to 30% are easily achievable with this technique with a per-click cost of only 5 cents or less — in fact, it's possible to get clicks that cost you less than 1 cent using this technique. The technique is discussed in extensive detail, with precise instructions, for over 30 pages. Another interesting thing about the technique is that it can be used to advertise any product or service, not just affiliate products. The example he gives is an advertising campaign for a bed & breakfast. Doesn't everyone want cheap traffic, after all? One problem with the technique he describes is that content network advertising isn't reported as quickly as search network advertising within the AdWords console. It takes a day or two to see any results, which makes it easy to significantly overspend if the campaign isn't working out as expected. The author points out these risks in various places and emphasizes the need to start slowly, with a low budget, and only ramp up a campaign once it's proven itself. Because of this, though, I don't have any actual results to report yet from my own experimentation. I do, however, think the technique has merit. It probably won't suffer as much from overexposure, either, the way all the other AdWords books have managed to send per-click prices for affiliate products sky high. Also, you'll need some time to create your first campaign and work through all the gotchas. Things get easier after that, and one nice thing about this technique is that you're not sitting there generating long lists of obscure keyword variations. No special software is needed or recommended, you do it all with a couple of browser windows. So if you're looking for a different take on AdWords, I recommend reading AdWords180http://linkcloaking.forthemystified.com> ebook I decided to write an article about link cloaking to generate some traffic to the site. The first place I submitted it to was EZineArticles, but they rejected it with a vague "general error", which I'd never seen before. Usually articles get rejected because of some easily-fixed editorial issue (too many links, affiliate links, etc.). When I contacted them to know more about the problem, this is what they told me: The problem with your article is that you are promoting black hat SEO, which we do not allow. I'm actually kind of flattered, this is the first time anyone's labeled me as a black hat search engine optimizer: Eric Giguere, Black Hat SEO (With apologies to Aaron Wall http://www.blackhatseo.com (And my family.) Somehow, I don't think that teaching people how to transform ugly affiliate links of dubious breeding into enticingly clickable links of respectable virtue will make me rank high in the pantheon of Black Hat SEO gods and heros. Well, that's EZineArticle's loss, isn't it. GoArticles was quite happy to receive it: Top 5 Reasons To Cloak Your Affiliate Links http://www.goarticles.com/cgi-bin/showa.cgi?C=420633 That's the nice thing about article directories, you can always find another one to submit to. Sponsored Link: For a complete set of AdSense best practices, read Uncommon — is yet another way to monetize an idle domain. Let's walk through the steps. Join the Associates Program First, of course, you need to be a member of the Amazon Associates associates.amazon.com and log into your account. Create a Tracking ID Affiliate commissions are tracked using a tracking ID. Each account has a primary tracking ID that's based on the email address you used to join Amazon Associates. Unlike AdSense, which limits you to just a single publisher ID per account, Associates lets you create multiple tracking IDs. You'll need to create a separate tracking ID for each aStore you create — luckily, this makes it easy to track which domains are making you money and which ones aren't. To create a tracking ID, click Your Account at the top of your Associates account home page, select Manage your tracking IDs and then Add Tracking ID. The tracking ID I'll be using is spanishlanguageshop-20. You'll see why shortly. Create the aStore Once you've created the tracking ID, click the aStore link on the left side of the page to get to the aStore section of your account. Currently I have just one aStore: Click Add an aStore and assign the tracking ID you want associated with the aStore: As you can see, you can also create a new tracking ID from here. The next few pages is where you'll create your aStore by selecting products to display in the store. I won't go through all the steps here, it's pretty easy to do and there's help available if you get stuck. Just remember that you can go back and forth between the pages of the aStore configuration to fine-tune things. And you can preview what your store looks like at any time. My store is going to be based around spanish language learning materials. Get the Framing Code The last step in the aStore creation is the Get Link step. You want to choose the framset option as shown here: Don't bother saving the HTML, just note the URL used in the frame. The URL for my Spanish shop is: http://astore.amazon.com/spanishlanguageshop-20 The reason we're using the frameset option is that frames work best for this kind of situation because they'll scroll naturally — it won't look like we've framed it at all, in fact. Inline frames, as used in The HDTV Shoppe http://www.hdtvshoppe.com, require you to specify a fixed height, which you can only guess at. Prepare the Home Page Now you're ready to create the HTML for your site. I've made it really simple for you, just cut and paste the following bit of HTML into your favorite text or HTML editor: Learning a new language may seem daunting, but there are many great Spanish language learning resources available. Software-based Spanish lessons provide the ultimate interactive learning environment. Or you can listen to an audio course on CD. Or learn Spanish by watching specially-designed videos on DVD. Or you can read one of the many fine books on the intricacies of the Spanish language. Whatever you choice, you can be sure to find it at Save the file as "index.html". This will be your home page. You'll need to customize it, of course, to suit your own aStore. Start by replacing the URL I've highlighted with the URL for your own aStore. Then modify the and the other parts of the page appropriately. Notice that I've used a tag to enclose a very simple HTML page with keyword-rich content related to the Spanish language teaching resources. This content is mostly for the benefit of any search engines that crawl the domain. Good content here will help your site rank more highly. Deploy Your Site That's pretty much it. At this point all you need to do is make sure your domain is being hosted somewhere (if you're looking for cheap hosting, try a ResellerZoom reseller accountwhich lets you host up to 50 domains for only $4.95 a month, or Servage with unlimited domains for $6.45 a month) and then upload your modified index.html file to the site. Your aStore is now active! You can see my aStore in action at SpanishLanguageShop.com http://www.spanishlanguageshop.com. You can create and host a store like this in about 15 minutes — the hard part is selecting the right Amazon products and categories to display in the aStore. Of course, if there's no traffic going to the site then you won't make any money. And it helps if you can promote some of the higher-priced products that Amazon sells (like software — that's why I put it first in the category list). And not every domain will have a suitable set of Amazon products available. So this solution won't work for everyone. But if you have a bit of type-in traffic going to a domain that isn't doing anything for you, why not give an aStore a shot at monetizing the traffic, especially if you've already tried AdSense and not been pleased with the results. Sponsored Link: -Benefit-From-Your-Surplus-Domains.html> Mon Mar 05 11:39:13 CST 2007 If you're a serious AdSense publisher, you probably own several domains. But are you using them effectively? This weekend I went through my portfolio of domain names and discovered that I own 30 more domains names than I thought I had. That's a large number, and most of those aren't being used very effectively at all — they're just making the domain registrars money via their domain parking services. I don't think it's unusual at all to have several unused domain names kicking about, but you should really put those surplus domains to work to make you money, not the registrars. So how do you do this? Here are 10 ways you can benefit from your surplus domains: Sell them. You might have bought domains on a whim because of some "great idea" you had but never got around to implementing. If you're not going to use them, consider selling them to someone who will. You can do it privately if you know some likely candidates, or you can list your domains on any of several domain selling sites like The Domain Name Aftermarket https://www.tdnam.com — just search Google. Park them with AdSense for domains. If you have a very large portfolio, you can contact Google directly and ask to be considered for their AdSense for domains Parking lets you monetize "natural" (often called "type-in") traffic where people land on your domain because the domain closely matched a query they were making. If you're not big enough for AdSense for domains, you can still sign up for it by using GoDaddy's CashParking https://www.godaddy.com/gdshop/park/landing.asp=?seprogram. I'm not a big fan of CashParking because you have to pay a monthly fee to use it and you don't even get the full ad revenues from the domains. Park them with third-party parking services. If you're not big enough for AdSense for domains, there are third-party parking services like Sedo http://www.sedo.com that will host your domains for you and give you a share of the revenue they make from advertising. Build single-page AdSense sites. Presumably you bought your surplus domains because you thought they had some value. Why not quickly put together some content related to the domain's main topic (I'm assuming here that there's a keyword in the domain somewhere, which is typically the case) and then build a single-page AdSense site to monetize any traffic you get. Link to your other sites. If you're like me, some of your surplus domains are probably related, even tangentially, to some of your existing sites. Why not create a mini-site on each of your surplus domains that links back to one of your existing sites? You don't even have to worry about monetizing the site, it's purpose is to provide some good one-way links (with anchor text you choose) to your other sites. (Get these sites into the search engines by submitting them directlyliking to them in one of your feeder blogs Use them for testing. Serious webmasters often have one or tow "throwaway" domains that they use for testing purposes. If you're going to do some "blackhat" testing, though, you might want to host the domains separately from all your "whitehat" domains so that your other domains don't get tainted by your experimentation. Host custom search engines. This is kind of like providing your own parking service. Google makes it very easy to build a custom search engine http://www.memwg.com/blog/adsense/How-Non-Profits-and-Charities-Can-Raise-More-Money-Using-Google-Custom-Search-Engines.html that you can monetize via AdSense. Create a CSE for each surplus domain and target the CSE specifically at the niche suggested by the domain. It's really easy to setup these kind of domains. Create directories. Although new directories aren't as credible as the big, established ones, there are scripts available that let you host your own directories. A good article directory script to consider is ArticleMS You can also create your own directory of sorts using a WordPress blog http://www.webpronews.com/expertarticles/2007/01/16/using-wordpress-as-a-cms. Directories can be monetized, get decent backlinks, and also provide a way to get more links back to your other sites. Linkbait. Put something controversial on the site, allow people to comment on it (a simple way to do this is to create a WordPress blog with a single posting) and get it noticed somehow, preferably via Digg
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Ascent Soft
Hno. 3-6-165
Himayathnagar
Hyderabad- 500029
India
O R D E R S U M M A R Y
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Pack of 8 Food Containers - Tuff One 1 198.00 198.00 198.00
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